The demand for vacuum cleaners surging at a sturdy rate due to factors such as the launch of technologically advanced hi-tech products and intensifying working women population, and snowballing investment in the real-estate sector. Besides, galvanizing inclination toward mechanized cleaning, and various initiatives taken by the government to boost the tourism and hospitality industry are leading to an optimistic impact on the growth of the market during 2021-2026.
COVID-19 has impacted the vacuum cleaner market in India positively due to the lockdown situation in which led to the growth in the sales as there was a complete ban on movement in Mid-2020. This resulted in the consumers end up buying vacuum cleaners online for residential purposes.
Based on Distribution Channel, Online Channel is growing at a considerable pace in the India vacuum cleaner market in 2020. The growth of the online segment is majorly growing as the companies are shifting more toward the sales of vacuum cleaners online to tap a larger customer base. This is due to the mounting use of smartphones and IoT. Moreover, the strong presence of various e-commerce platforms in the country and mushrooming inclination of customers toward online channels due to accessibility of a large number of products at lower prices is predicted to foster the growth of Vacuum Cleaner market India during 2021-26.
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Based on Type, the Canisters segment grabbed the largest market share in 2020. The demand for a canister vacuum cleaner is majorly proliferated with the use of vacuum cleaners used in the household segment as these are highly flexible, with low noise levels, and are capable of cleaning tiny dust particles.
By End User, the residential segment dominated the India vacuum cleaner market in 2020. The rise in the preference of customers toward escalating disposable income, emerging working women population, and nuclear households have surged the demand for vacuum cleaners as they are cost-effective. However, the demand for vacuum cleaners for the commercial sector is witnessing a momentous rise. The growth of the segment is attributed to burgeoning government spending toward the development of malls, hotels, airports, etc.
The key players with a considerable market share in the India Vacuum Cleaner market are Dyson, Philips Indian Limited, Panasonic India Pvt. Ltd., Roidmi, TTK Prestige, Integrated Professional Cleaning (IPC), Kärcher India, Eureka Forbes, Kent, iRobot India etc.
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