Burgeoning Per Capita Income of Women Workforce to Catalyse Asia-Pacific Baby Wipes Market Growth

 The increasing prevalence of skin disease among infant, soaring demand for natural and organic-based wipes along with burgeoning per capita income of women workforce and growing awareness among consumer regarding infant hygiene are the major factors projected to escalate the growth of Asia-Pacific Baby Wipes market over the coming years. Moreover, robust growth in infant birth rate in the countries such as India, launch of innovative baby wipes by manufacture, snowballing investment in R&D and growing use of natural ingredient in the wipes such as aloe vera are fuelling the demand for baby wipes in the region. The COVID-19 pandemic has an optimistic impact on the market growth due to increase in the demand for bulk packaging with a large number of wipes and upsurge in the number of childbirths has also been witnessed during this period, especially in India. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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The Dry wipes is witnessing subsequent growth over the last few years due to increasing customer inclination towards eco-friendly wipes and decreasing the risk of infection and skin irritation. However, the demand for Wet Wipes market is soaring at an exponential rate due to growing awareness among consumer, rising demand for biodegradable and disinfectant baby wet wipes and escalating inclination toward travel friendly wet wipes.

China acquired the significant market share in the Asia-Pacific Baby Wipes market in 2019. The growth is attributed to upsurge in the demand for baby care product, rising consumption of wipes among millennial moms, increase in purchasing power of the people along with robust growth in e-commerce retailers, growing availability and accessibility. India is projected to grow at a highest CAGR in the forthcoming period on account of increasing working women population, rise in child-birth rate, and burgeoning hygiene awareness among mothers.

The key players with a considerable market share in the Asia-Pacific Baby Wipes market Johnson & Johnson, Babisil Products Ltd., The Himalaya Drug Company, Farlin Corporation, Kimberly-Clark Corporation, Hengan International Group Company Ltd., Procter & Gamble Co., Pigeon Corporation, Unicharm Corporation etc.